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December 7, 2005 CEO Roundtable
Seminar |
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Hiring Right, Part 3 - Using
Assessment Tools to Improve Success Rate
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"Companies hire for skills; they fire for
attitude"
Larry Stybel, Stybel Peabody & Associates, and Greta Roberts,
Target Teams, lead the seminar which continued our search for
ways to improve the rate of success in hiring senior and middle
management. In this seminar we focused on the use of assessment
tools in the hiring process.
There are two basic categories of assessment tools, the
Projective and the Objective.
The Projective tools are forms of standard
interviews conducted by trained professionals, usually
psychologists. The purpose of the interview is to determine the
fit of the candidate to the requirements of the job and to the
cultural norm of the company. This requires that the interviewer
understand the three year job requirements and the company
mission and culture -- and you have to provide this information
to the interviewer. These interviews can be good predictors of
success. It is hard for the candidate to "fake" it with a
trained interviewer. But, the process is hard to leverage and
must be repeated with each candidate. It is very "high touch".
The Objective tools are standard questions that can be answered
by checking boxes on a form. Today these are usually done on
line. The answers are compared to a large data base that has
been validated as predictive of behaviors or attitudes. A
profile of the candidate is usually reported back almost
immediately and can be compared against the benchmark profile
for the job and the culture. It is very important that the right
benchmarks are defined before the assessment is used. Once the
benchmarks are defined the assessments can be administered
quickly and easily and repeatedly. This is a "high tech" tool.
There are many Objective tools in use and you need to careful
that you select the ones that can answer the "so what" question
when you get the results. Tools like the DISC (behavioral) and
Motivation Insights (attitudes and values) from Target Training
International (TTI) are highly predictive when interpreted by a
professional. In this seminar we focused on assessment tools for
non-sales functions because the use of such tools in hiring
sales staff has been generally validated and are widely used,
e.g., the assessment tools developed by David Kurlan &
Associates.
Both Projective and Objective assessment tools
can be used in the hiring process and can serve as a check and
balance on the entire process. Sometimes a battery of tests is
the best approach. The selection of tests is often a trade-off
between the importance of the hire and the cost -- but the cost
of the testing is a small fraction of the cost of a mistake.
Larry and Gtreta recommend using the assessment tools later in
the process, when the list of candidates has been narrowed. But,
you must have a documented process for when and how you use
these tools and you must follow this process every time to avoid
hiring discrimination issues.
One of the concerns is at what level of employee
hire should assessment tools be used? Will candidates for high
level jobs be "turned off" ? Not if properly presented. The use
assessment tools should be seen as a sign that your company
takes hiring very seriously and is willing to invest to make
sure that the fit is right is for both the company and the
candidate. Testing is part of your corporate culture.
This seminar reinforced the messages of the first two seminars
-- hiring right is a complex process that can be learned and
used to increase our rate of success in hiring.
Greta Roberts summed it up this way, "You should have a Balanced
Hiring Scorecard. One that assigns different weights to each of
the different considerations, e.g., 10% for the resume, 20% for
the skills, 40% for the behavioral interview, 20% for the
objective predictions and 10% for the reference check --
understanding that a strong negative in any of the
considerations is automatic out."
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